|Job Title:||Sr. Marketing Manager|
|Employer:||The Conference Board of Canada|
|Major(s):||International Business (BComm)|
What makes you a good mentor?
I relied a lot on mentorship to get me through school and into my career. I was the first in my family to get a post-secondary education and I leaned on the guidance of others to help me navigate school and getting into my career. I look forward to the opportunity to pass that guidance along and help someone else out.
About Jessica Harding
I currently lead the marketing team at a not for profit research organization. My previous experience includes various marketing roles in the retail and financial services industries.
I have experience transforming the way an organization thinks about marketing, shifting from mass to targeted messages and experiences.
I have worked on one of Canada’s oldest and leading loyalty programs which has given me a true passion for B2C marketing. Using my PMP® certified project management skills, I have led teams to deliver operational improvement projects, sales generation campaigns, retention programs and customer experience improvement initiatives.
When I’m not at work, I love spending time outdoors and in the kitchen. I have held various volunteer positions with Jumpstart Charities over the last 7 years, which allows me to combine my love of being active with the ability to help kids play sports – which is an amazing combination.