Job Title:President / Creative Director
Employer:Goodman Marketing Partners
Grad Year:1977

What makes you a good mentor?

When I started in the Advertising business in 1980, I was totally lost, and wished I had a mentor to help me navigate the complexities of the industry. I didn't know how the industry was structured, what different titles meant, or how to look for opportunities that might be a good fit with my skill set. After spending 22 years working for large advertising agencies and clients, I opened my own agency. And 12 years later, I look back and am thankful for all of the clients I've worked with, the people I've met and mentored (and been mentored by), the work I've been able to conceive and collaborate on, and the success I've achieved along the way. I've been a mentor to several Algonquin College students, and am excited to the possibility of helping Carleton grads the same way. As the President of the Carleton University Alumni Chapter in Northern California, I like to stay in touch with the local Carleton alum population -- even though many of them graduated long after I attended!

About Carolyn Goodman

An award-winning creative director, writer, and in-demand speaker, Carolyn has spent a 30+ year career helping clients cut through marketing challenges to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives.

With both client and agency side experience, Carolyn has enjoyed stints at such global agencies as Chiat/Day, DDB Needham, and Ogilvy & Mather Direct and client-side at Bank of America and 1st Nationwide Bank, before starting her own agency in 2002.

Her extensive B2B and B2C knowledge has been leveraged by many F500 organizations including AAA, ADT, Aon Insurance, ACE Insurance, Autodesk, Barclays, Bentley Systems, FICO, Microsoft, Russell Investments, TANDBERG, Universal Studios Hollywood and Vistage, plus mid- and smaller business entities such as Holland Parlette Associates, McRoskey Mattress Company and Reliable Caregivers. She has built her vertical expertise within many sectors including Education, Financial Services, Government, Healthcare, Petrochemical and Transportation. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations.